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Regal Group launches new brand

Regal Group launches new brandThe Regal Group announced the launch of its flagship online gambling brand, BetRegal.com, using the EveryMatrix software platform.

This flagship brand features gaming content form numerous major developers. Among them can be counted NetEnt, Microgaming and Microgaming Powered by EveryMatrix. BetRegal.com possesses gaming licences in the UK, Denmark, Curacao, and Malta. It will be operating under the EveryMatrix licensing structure.

BetRegal.com’s model was designed to provide increased value to customers by offering reduced margin betting odds on a wide range of betting markets, live and pre-match.

This is what made the partnership with EveryMatrix a natural fit, said Michael Mirtl, CEO of The Regal Group. “The EveryMatrix platform allows us the control and flexibility to manage the value in our product to a very granular level. It’s something no other provider we evaluated could offer. Whilst BetRegal.com will offer modest marketing incentives, the focus will be providing customers with a class leading betting experience.”

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The official described that the research exposed them that the customers are evolving, as they now must ensure that they are getting provided a high-quality product, offering significant value and a great user experience. “This is where we feel we can differentiate BetRegal.com,” he added.

CEO of EveryMatrix, Ebbe Groes, also remarked: “BetRegal’s core desire to deliver the best experience from both sports and casino resulted in a value driven product offering, and we are excited to bring on an operator with a management team that has a significant degree of experience in the iGaming space. Choosing EveryMatrix as their provider of choice is a positive indicator of our solutions’ excellent granular functionality, and we trust our modern integration methods and our flexible front-end design will be highly appreciated by BetRegal’s customers.”

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